James G. March
James Gardner March (January 15, 1928 – September 27, 2018) was an American political scientist, sociologist, and economist. A professor at Stanford University in the Stanford Graduate School of Business and Stanford Graduate School of Education, he is best known for his research on organizations,[1] his (jointly with Richard Cyert) seminal work on A Behavioral Theory of the Firm,[2] and the organizational decision making model known as the Garbage Can Model.[3][4]