Microeconomics – by Robert Pindyck, Daniel Rubinfeld (2012)

This book of two American professors, R. S. Pindyck and D. L. Rubinfeld, Microeconomics, is a standard textbook at undergraduate level at Ivy League schools like Harvard and Princeton. The Croatian publishing firm MATE organised the translation and publication of the most recent, 5th, edition of this textbook. It consists of 707 + xxix

3 Comments

The Economics of Business Enterprise: An Introduction to Economic Organisation and the Theory of the Firm – by Martin Ricketts (2002)

This book of The Economics of Business Enterprise provides a comprehensive survey of the theory of the firm from the perspective of New Institutional Economics. It continues to emphasise the role of the entrepreneur within the firm and the emergence of institutional responses to rent seeking. Neoclassical, Transactions Cost, Austrian, Public Choice and Property

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Understanding Management – by Richard L. Daft, Dorothy Marcic (2016)

Prepare students for management success with this engaging survey of modern management practice. UNDERSTANDING MANAGEMENT, 8E seamlessly integrates classic management principles with today’s latest management ideas to create a responsive market leading text that captivates today’s readers. Acclaimed authors Richard Daft and Dorothy Marcic cover management and entrepreneurial issues within small- to mid-size companies

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Entrepreneurship: successfully launching new ventures – by Barringer Bruce R, Ireland R Duane (2015)

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement

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The Accidental Startup: How to Realize Your True Potential by Becoming Your Own Boss – by Danielle Babb (2009)

With unemployment rates rising, many people are out of work and many more are either underemployed or in fear of losing their jobs. Many of these workers have long thought of owning their own businesses and are pondering whether self-employment is the right choice. This book “The Accidental Startup: How to Realize Your True

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Human Resource Management – by Derek Torrington, Laura Hall, Stephen Taylor (2008)

Human Resource Management, by Torrington, Hall, Taylor and Atkinson is praised for its comprehensive scope of topics, coverage of important HRM issues and succinctness. It is a great introduction to human resources for students pursuing undergraduate business and management courses, as well as those on CIPD accredited courses. Human resource management helps those aspiring

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Strategic Management: A Competitive Advantage Approach, Concepts and Cases – by Fred R. David and Forest R. David (2016)

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to

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Sales and Distribution Management: Decisions, Strategies, and Cases – by Richard et al. (2017)

This book, Sales and Distribution Management provides an overview of the sales and distribution function. It provides insights toward delineating the areas in which sales managers make decisions, analyzing decision alternatives and criteria in the sales areas and providing cases as real-life examples of decision situations. All chapters have been modified keeping in mind

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Retail Management: A Strategic Approach – by Barry Berman, Joel R Evans, Patrali Chatterjee (2017)

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers.

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Production and Operations Management – by Kumar and Suresh (2009)

This book presents lucid treatment of a wide range of issues involved in Production and Operations Management. It focuses on the latest techniques in production planning and control considered to be pivotal for organizations, which aim at maximizing their productivity and profitability. The book further discusses in detail the production system concept, facility location,

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Marketing Management – by Kotler Philip T., Keller Kevin Lane (2014)

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because

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Organizational Culture and Leadership – by Schein Edgar H. (2010)

Organizational Culture and Leadership is the classic reference for managers and students seeking a deeper understanding of the inter-relationship of organizational culture dynamics and leadership.  Author Edgar Schein is the ‘father’ of organizational culture, world-renowned for his expertise and research in the field; in this book, he analyzes and illustrates through cases the abstract concept

1 Comments

Quality Management for organizational excellence introduction to total Quality – by Goetsch and Davis (2016)

The book’s first section focuses on the “people aspects” of quality management, including leading change, employee empowerment, training, team building/teamwork, and conflict management, while the second section deals with the “technical aspects,” including continual process improvement, SPC, Six Sigma, Lean, Lean Six Sigma, and benchmarking. Topics have been updated to include the latest trends

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Total Quality Management – by Poornima M. Charantimath (2017)

This book follows a business approach that looks critically at the products and services the company provides in relation to the processes it employs to create them. Special features chapter opening vignettes, Marginal additions, Updated ISO standards, An Introduction to Integrated Management system and updated audit process. Another USP of this book is now

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Entry Strategies for International Markets – by Root Franklin R. (1998)

Root’s perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. –Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the

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E-Business and E-Commerce Management: Strategy, Implementation and Practice – by Dave Chaffey (2010)

In this fifth edition of his bestselling text, leading authority Dave Chaffey brings together the most recent academic thinking and professional practice. Covering all aspects of e-business including strategy, digital marketing and supply chain management, E-Business and E-Commerce Management gives you the benefit of: A structured approach to planning, implementing, assessing and improving e-business strategy

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Export-import theory, practices, and procedures – by Seyoum Belay (2014)

Export-Import Theory, Practices, and Procedures is the first book on the topic aimed squarely at the academic audience. Discussing theoretical issues in depth, this innovative textbook offers a comprehensive exploration of import procedures and export regulations, incorporating the most relevant and current research information in the area. The new edition includes: Updates on major developments

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Project Management in Practice – by Meredith, Shafer, Mantel (2017)

Offering streamlined coverage with an applied approach, Project Management in Practice, 6th Edition focuses on the essentials of project management. This concise, hands-on text is ideal for a one semester project management course, or as a module on project management. This textbook is organized around the project management life cycle, and provides students with

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Project Management: Theory and Practice – by Gary Richardson L, Jackson Brad M. (2018)

Project Management: Theory and Practice, Third Edition gives students a broad and real flavor of project management. Bringing project management to life, it avoids being too sterilely academic and too narrowly focused on a particular industry view. It takes a model-based approach towards project management commonly used in all industries. The textbook aligns with

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Logistics Management – by Sople V.V (2012)

Logistics management, 3/e is essential for creating value for both customers and stakeholders. Effective Logistic chains help organizations to compete in both global and domestic markets. The book addresses these issues in 5 parts, which deal with the basics of Logistics, Logistics Mix, Strategic approaches in managing logistics, Logistics controls and cases. The author

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