This book, Sales and Distribution Management provides an overview of the sales and distribution function. It provides insights toward delineating the areas in which sales managers make decisions, analyzing decision alternatives and criteria in the sales areas and providing cases as real-life examples of decision situations. All chapters have been modified keeping in mind the Indian perspective. Several recent and up-to-date examples on case studies have been included. 5 new chapters on Distribution Management emphasizing the role of channel partners, channel management, channel information systems, logistics and supply chain management have been included.
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- The Holy Quran
- Review: The Theory of Moral Sentiments
- Some Considerations on the consequences of the Lowering of Interest and the Raising of the Value of Money
- Performing Data Analysis Using IBM SPSS – by Meyers Lawrence S., Gamst Glenn C., Guarino A. J. (2013)
- Review: “The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation” – Grant (1991)
- Content Analysis: A Methodology for Structuring and Analyzing Written Material: PEMD-10.3.1 – by GAO (2013)
- Review: “Knowledge of the Firm, Combinative Capabilities, and the Replication of Technology” – by Kogut and Zander (1992))
- Doing Ethnographic and Observational Research – by Angrosino Michael (2008)
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