Interviewing As Qualitative Research: A Guide for Researchers in Education And the Social Sciences – by Seidman Irving (2006)

The third edition of this bestselling resource provides clear, step-by-step guidance for new and experienced interviewers to help them develop, shape, and reflect on interviewing as a qualitative research process. While proposing a phenomenological approach to in-depth interviewing, the author also includes principles and methods that can be adapted to a range of interviewing

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Case Study Research Designs and Methods – by Yin K Robert (2008)

Providing a complete portal to the world of case study research, the Fourth Edition of Robert K. Yin’s bestselling text Case Study Research offers comprehensive coverage of the design and use of the case study method as a valid research tool. This thoroughly revised text now covers more than 50 case studies (approximately 25%

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Introduction to Action Research: Social Research for Social Change – by Greenwood Davydd J., Levin Morten (2006)

The Second Edition of Introduction to Action Research: Social Research for Social Change makes social science matter! It focuses on how it is possible to combine practical problem solving with generating new theoretical insights. Authors Davydd J. Greenwood and Morten Levin combine a thorough discussion of the epistemological foundations of action research with a

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Content Analysis: A Methodology for Structuring and Analyzing Written Material: PEMD-10.3.1 – by GAO (2013)

This “Content Analysis: A Methodology for Structuring and Analyzing Written Material” transfer paper on content analysis describes how GAO can use this methodology in its audits and evaluations. It defines content analysis and details how to decide whether it is appropriate and, if so, how to develop an analysis plan. The paper also specifies

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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research – by Brace Ian (2018)

Market research in business is changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of traditional measurement tools, new consumer channels are altering access, whilst

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Applied Meta-Analysis for Social Science Research – by Card Noel A. (2015)

Offering pragmatic guidance for planning and conducting a meta-analytic review, this book is written in an engaging, nontechnical style that makes it ideal for graduate course use or self-study. The author shows how to identify questions that can be answered using meta-analysis, retrieve both published and unpublished studies, create a coding manual, use traditional

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Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours – by Ken Kwong-Kay Wong (2019)

Partial least squares is a new approach in structural equation modeling that can pay dividends when theory is scarce, correct model specifications are uncertain, and predictive accuracy is paramount. Marketers can use PLS to build models that measure latent variables such as socioeconomic status, perceived quality, satisfaction, brand attitude, buying intention, and customer loyalty.

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Structural Equation Modeling with Amos: Basic Concepts, Applications, and Programming – by Byrne Barbara M. (2016)

This bestselling text provides a practical guide to structural equation modeling (SEM) using the Amos Graphical approach. Using clear, everyday language, the text is ideal for those with little to no exposure to either SEM or Amos. The author reviews SEM applications based on actual data taken from her own research. Each chapter “walks”

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Review: “The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation” – Grant (1991)

Our review summarizes the main contents of the fundamental article “The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation” published by Grant (1991) on the California Management Review; that clarifies resources, capabilities and strategic formulation, as well as relationships between resources, capabilities, competitive advantage, and profitability of the firm. Also, the mechanisms of

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Review: “Firm Resources and Sustained Competitive Advantage” – Barney (1991)

This review reviews and summarizes the main contents of famous article “Firm Resources and Sustained Competitive Advantage” of Barney, published in Journal of Management in 1991. Building on the assumptions that strategic resources are heterogeneously distributed across firms and that these differences are stable over time, this article examines the link between firm resources

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Review: “The Nature of the Firm” – by Ronald Coase (1937)

This review aims to summarize and capture the main contents of famous article “The Nature of the Firm” of Ronald Harry Coase, published in Economica in 1937. At that time, economists in building up a theory, have often omitted to examine the foundations on which it was erected. In this paper, Ronald Coase intended

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Review: “Knowledge of the Firm, Combinative Capabilities, and the Replication of Technology” – by Kogut and Zander (1992))

This review focuses on summarizing the main contents of the article published by Kogut and Zander in 1992 on the Organization Science. In the literature, this article is considered as fundamental one for the knowledge-based view – a branch of Resource-Based Theory of the Firm approach, that explains why firms exist and differ in

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